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Privacy policy

Cookie settings

We use this data, for example, to improve the performance of our websites and services and to perform business-relevant analyses of the shopping experience with our apps and websites. We may also share this information and a customer identifier, such as an encrypted email address or device data like IP addresses, with third parties like Facebook or Google. For example, we may show you relevant ads and personalized content on our websites and in third-party apps.

These cookies ensure the function and availability of the website and our services. They are required for use and cannot be deselected.

Cookie Policy

Cookie policy valid from April 1, 2022

1 More about cookies

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ELEKTRON wants to make your online experience and interaction with our websites as informative, relevant and user-friendly as possible. One way we do this is by using cookies or similar methods to store information about your visit to our website from your computer. It is important to us that you know which cookies are used on our website and for what purpose. This helps protect your privacy and ensures the highest possible user-friendliness of our website. We comply with applicable Swiss law in this regard. Below you can learn more about the cookies used by our website and their respective purposes. This is a statement on privacy and the use of cookies, not a contract or agreement.

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2 What are cookies?

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Cookies are small text files that are stored on your computer's hard drive when you visit certain websites. At ELEKTRON, we may use similar methods, such as pixels, web beacons, etc. For consistency, we refer to all of these methods collectively as "cookies."

3 Why are these cookies used?

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There are several reasons why cookies are used. For example, cookies can be used to show that you have visited our site before and to determine which parts of the site may be of most interest to you. Cookies can also improve your online experience by storing your preferences during your visit to our site.

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4 Third-party cookies

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Third-party vendors (who are not part of ELEKTRON) may also store cookies on your computer during your visit to ELEKTRON websites. These indirect cookies are similar to direct cookies, but originate from a different domain than the one you are currently visiting (not ELEKTRON).

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5 Do-Not-Track Signals

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ELEKTRON takes privacy and security very seriously and we prioritize the concerns of our website users in all aspects of our business. ELEKTRON uses cookies to help you get the most out of ELEKTRON's websites.

Please note that ELEKTRON does not currently use a technical solution that allows us to respond to "do-not-track" signals from your browser. However, to manage your cookie preferences, you can change the cookie settings in your browser at any time. You can accept all cookies or only certain cookies. If you disable our cookies in your browser settings, certain sections of our website(s) may not function. For example, you may have problems logging in or making online purchases.

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The following list provides more information about changing your cookie settings in the browser you use:

Flash cookies may also be used on ELEKTRON websites. Flash cookies can be deleted through your Flash Player settings. Depending on the version of Internet Explorer (or other browser) you are using and your media player, you may also be able to manage Flash cookies through your browser. You can manage Flash cookies through the Adobe website. Please note that restricting Flash cookies may affect the features that are available to you.

More information about cookies used on ELEKTRON's websites

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7 cookies that ensure the correct functioning of the website

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These cookies enable you to browse ELEKTRON's website(s) and use website features, such as accessing protected areas of the website. Without these cookies, such features, including shopping carts and electronic payment, are not possible.

Our website uses cookies for the following purposes:

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Signing up for events and functions through the ELEKTRON website Passing information from one page to the next, for example when filling out a long survey. Saving settings such as language, location, number of search results to display, etc. Saving settings for optimal video playback, including buffer size and information about your screen resolution Reading your browser settings so that our website is displayed optimally on your screen Detecting misuse of our website and services, for example, by recording multiple failed login attempts in a row Loading the website consistently so that access is maintained Offering the option to save login details so that you do not have to re-enter them each time Offering the option to respond to our website

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8 cookies that allow us to measure the use of our website

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These cookies collect information about the browsing behavior of users of our websites, such as which pages are visited frequently and whether visitors receive error messages. This allows us to make the structure, navigation and content of our website as user-friendly as possible. We do not link statistics or other reports to individuals. We use cookies for the following purposes:

  • Monitoring the number of visitors to our websites
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  • Monitoring the amount of time each visitor spends on our websites
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  • Determining the order in which a visitor visits the different pages of our website
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  • Determining the areas of our website that need improvement
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  • Optimization of the website
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9 cookies to display advertising

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Our website displays advertisements (including in the form of video messages) that may use cookies. The use of cookies allows us to:

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  • Monitoring the advertisements already shown so that you are not constantly presented with the same ads
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  • Monitoring the number of visitors who click on the ads
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  • Monitoring the number of orders that occur as a result of advertising
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Even if such cookies are not used, you may still be shown advertisements without cookies. For example, these advertisements may be customized according to the content on the website. This type of content-based Internet advertising is similar to advertising on television. For example, if you watch a cooking show on TV, you will often be shown spots about cooking products during the commercial break.

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10 Cookies for Behavioral Content on a Website

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We want to present the most relevant information possible to visitors to our website. For this reason, we always strive to customize our website for each individual visitor in the best possible way. We do this not only through the content on our website, but also through the advertising that is displayed.

In order to make these adjustments, we try to get an idea of your possible interests based on the ELEKTRON websites you visit, thus creating a segmented profile. Based on these interests, we then customize the content and advertisements on our website for a variety of customer groups. For example, let's say your browsing behavior shows that you have interests similar to the category "Male between 30 and 45, married with children, interested in soccer." This group will naturally be presented with different ads than the "Female between 20 and 30, single, interested in travel" category.

Third-party vendors who set up cookies through our website may also attempt to determine your interests in this way. In this case, information about your current visit to our website may be combined with information about your previous visits to websites other than ours.

Please note that we do not use cookies to identify your interests.

Please note that even if such cookies are not used, you will still be presented with advertisements on our website. However, this advertising is then not tailored to your interests.

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These cookies enable the following:

  • The websites can save your visits and determine your interests in this way.
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  • It can be checked whether you have clicked on an advertisement.
  • Information about your browsing behavior may be shared with other websites.
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  • Third-party services may be used to present advertisements to you.
  • Based on your use of social networks, other interesting advertisements may be shown.

11 cookies to share content on our website through social media

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The articles, images and videos on our website can be shared through buttons and linked through social networks. Cookies from social media operators are used to enable these buttons to work so that you are recognized when you want to share an article or video. These cookies enable the following: Logged-in users of selected social networks can directly share certain content on our website and express their liking for it via a "like button."

The operators of social networks may also collect your personal data for their own purposes. ELEKTRON has no control over the use of your personal data by these social network operators. For more information about the cookies used by social network operators and the data they may collect, please refer to the privacy policies of the respective operators. Below is a list of the privacy statements of the social networks most commonly used by ELEKTRON:

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  • Facebook
  • Twitter
  • LinkedIn
  • Xing
  • YouTube
  • Instagram

12 concluding remarks

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We may change this Cookie Policy from time to time, for example if our website or rules regarding cookies change. We reserve the right to change the content of the Cookie Policy and the cookies mentioned in the lists at any time and without notice. The new Cookie Policy will apply from the date of its publication. If you do not agree with the revised policy, please change your settings, or stop using ELEKTRON pages. By continuing to access or use our Services after the changes take effect, you agree to the revised Cookie Policy. The current version can be found on this website.

If you have any questions and/or comments, please contact us at info@elektron.ch.

ELEKTRON AG
Riedhofstrasse 11, CH-8804 Au ZH ("ELEKTRON")